Consumption of entertainment has gone up every year," says Steve Pantelick, senior vice president of strategic planning at Blockbuster.
"We think this service will help expand the pie. The in-home entertainment industry is huge, predicted by analysts to reach $20 billion this year. While the exact financial details of the deal-including the subscription and pricing models for the service-were not disclosed, Enron execs say the services will be offered in a similar way as pay-per-view services on cable channels.īoth companies expect to generate significant revenue.
Enron plans to deliver the movies to consumers' PCs or television sets via digital subscriber line (DSL)-technology that sends high-speed data over phone lines-through its relationships with SBC Communications
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